统帅是海尔集团在互联网时代背景下推出的定制家电品牌。秉承“只为需要的功能买单，为不需要的功能免单”的价值主张。统帅通过虚实融合模式，线上（互联网）快速获取用户个性化需求，线下快速满足用户需求
为年轻时尚群体打造美好生活
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